ABOUT

Our story

Who we are,
where we have come from
and where we are headed...

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Who we are,
where we have come from and where we are headed...

How Vuga came to be

A journey shaped by time

Yesterday. Today. Tomorrow. These three words really sum up the story of Vuga and the way we "do" safaris. Our yesterday matters to us because it has defined who we are, as an independent, family owned and operated brand. Our family's roots in East Africa date back to the late 1890s, and the intervening generations have left a legacy to be proud of. We all grew up loving our homeland with a passion that now fuels everything we do.  

Which brings us to today, and the brand we have created.  

Tomorrow is all about the future we are shaping for the generations yet to come, protecting our collective heritage - the fragile ecosystems around us; the wild fauna and flora that call them home; the ancient culture of the Maasai and the connection we have to nature.

WHY WE DO WHAT WE DO

Core values
we always live by

These are the foundations Vuga is built upon. They are the tenets we hold most dear that define our brand and the way we work, each and every day.

We are because we care...

"Vuga is about family. It's been built with family values, is shared with families from across the world and has become an extended family for all of its staff."

-Peter Feer | Vuga co-founder
WHAT WE STAND FOR

An ethos to
be proud of

What started with a passion project of restoring a swathe of former farmland on the eastern border of Tarangire National Park has grown into a fully fledged safari business that's helping to shape the future of conservation and community empowerment in rural Tanzania. All thanks to a deep-seated passion for making a lasting difference. That ethos of having positive impact wherever it operates goes to the heart of the Vuga brand. You can read more about it on our Sustainability page.

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JOIN OUR FAMILY

Come home
to Vuga

If there's one thing that motivates us at Vuga, above all others it's the concept of "guest experience" - a unique mixture of amazing hospitality, wonderful accommodation, fabulous activities, superb locations, and outstanding, personal service that creates lifetime memories for everyone we welcome to each of Our Popular Destinations.  Long before we were the owners of a safari company, we were guests, travelling around Tanzania and other parts of Africa, exploring as we went. So when the time came to build our own lodges, we used our own experiences to shape the way our guests interact with us and added lots of personal touches to make them feel welcome, and, most importantly, at home. So, while our guests might arrive as strangers, they most definitely leave as part of the Vuga family.